Tag Archives: website

Yeah, like a LOT more!

Quick one. According to the Media Guardian, ITV have had more than 700 complaints about missing the England Goal by cutting to an ad break (at least they caught the goal celebration, which must have left a few people wondering!) The same headline goes on to say its nearing 6,000 complaints. So yeah, they have […]

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You gotta be good at something!

I remember back to my first economics class where I learned about the theory of comparative advantage, and how the fact that you only have to be relatively better at something (rather than absolutely better at something) drives the world’s trade models. So we know that every country in the world must be number 1 […]

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Targeting people who have a fear of flying?

For those not in the digital media industry, Google Content Network (or GCN) shows ads next to articles which contain words that an advertiser has bid for in the Google system. So rather than a user having typed a word in (which is what you normally do with Google), a user may be reading an […]

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Don’t watch this if you work in sales

So according to Doug Richard, if you do a good job with marketing, and therefore create demand for your products effectively, you don’t need a sales force! His characterisation of sales being an aggressive act of closing, while marketing being all about opening is clever, though I can’t help but think he is talking to a room […]

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How many media owners can you fit on one page?

An article originally published in the FT, reported on CNN (where it was highlighted with a link on the homepage, so not even buried), all about Google making peace with Murdoch and all using a very large and prominent screenshot of the Timesonline homepage… And I cannot think of a single reason why this should […]

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Patriot ad

On hearing about more UK airport closures, I thought I’d go onto the flightradar24 site that I previously mentioned, and have a look at where the planes aren’t (actually for some reason this particular map shows no planes at all, but lets not worry about those details). The point is the Google ad in the […]

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Coolness from Merc Benz!!

(I’m sure I am going to get in trouble for using explanation marks in the headline) So I have to admit that I when I saw a post from my brother (who wears Mercedes Benz pyjamas to bed) heralding one of the company’s sites as “the best website ever” on facebook, I was sceptical. I […]

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Capturing your Mood

There are lots of ways to organise the information on the web. Google “organise” the world’s information based on revealed and stated (either through search or consumption of content)  preference, interest or need. Facebook gets people to “like” things, and thereby organises the internet’s content via a big “word of mouth” engine (after all, who do you trust more […]

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Why fight?!

A recent piece in CNN written by social media site mashable’s founder Peter Cashmore talked about the battle between facebook and twitter. I know titles are meant to be all controversial and stuff, but “How facebook won the web” implies a level of finality that I think is far from reality. Certainly for now, and for […]

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Answer the question!

Where would you like to wake up tomorrow? Such a simple question, and if you did what I did, you probably have a very quick and clear answer. I won’t lie to you – mine was “in bed”. I am ashamed at how boring that is, but in my defence I am rather a fan […]

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