Tag Archives: mindshare

What I Do All Day…

So despite of one or two work-ish related posts on this blog, this has of course become much more my personal blog. Frankly when I started writing it, I did not really know what it was going to be, so its nice that is seems to have taken on at least some direction! However, I […]

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Where do you Stand on the New Economist Ads

I’ve written here before about The Economist advertising campaigns, which I love. I really was not sure how they were going to top some of the fantastic and very thought provoking ideas that were the backbone of their previous campaign. Ideas like these: I must say though, that the new Economist ads which are starting […]

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Facebook v. Twitter Movie trailers

Facebook and twitter. Two social media powerhouses of our time, and now both (sort of) with their own movies. Having seen the facebook film trailer while at the cinema recently, I actually thought that that trailer was a spoof (wrong I was). If you havn’t seen the facebook trailer, watch it first. Then watch this […]

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Leadership Lessons from an Orchestra Conductor

One of the most obvious forms of leadership, one that is judged immediately based on the performance that is generated from the team there and then, is that of the conductor of an orchestra.   Even here at WPP, the internal senior leadership course is called Maestro, and the take home gift is a conductor’s baton, the […]

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4 Super Clever Pieces of Outdoor Advertising

I know that outdoor advertising isn’t everyone’s cup of tea.  For example, Shanghai and Bejing have both removed all outdoor advertising in the run up to the expo and olympics respectively. My view is more that clever use of outdoor not only ads to the urban environment, but can create brilliant ways to achieve cut […]

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Learning to Fly

Do flightless birds make you sad? I’ve always kinda felt sorry for birds that can’t fly. Is the whole point of being a bird, the USP so to speak, not that you can soar in the clouds and look down at all the non-birds and laugh, poo or do both at the same time? Little […]

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5 things regulators need to consider before regulating the digital advertising industry

Google getting in trouble with streetview. Facebook attracting the ire of the world’s community (and its regulators) through spectacular own goals like Beacon. Companies like Phorm launching products which sail outrageously close to the wind of reasonable use of data. There are regular examples in the mainstream press which highlight the need for a sensible […]

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What am I talking about?! (aka a Wordle update)

A while ago, I promised regular wordle updates, to see what this great blogging experiment was turning up. What am I writing about. Why. All big questions. So, dear reader(s – if there are more than one of you out there), here it is, accurate as of the 6 August. … and here is a […]

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Earthquake Chillies!

I would like to introduce you, my dear readers, to my chilli plant, Sprout. … and a top view of Sprout’s plummage: Sprout was born as a result of a Mindshare initiative to add a bit of greenery to our office, and do something fun to build a little company-wide team spirit. And so was […]

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How many media owners can you fit on one page?

An article originally published in the FT, reported on CNN (where it was highlighted with a link on the homepage, so not even buried), all about Google making peace with Murdoch and all using a very large and prominent screenshot of the Timesonline homepage… And I cannot think of a single reason why this should […]

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