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Things from the world of advertising, communications and media

What I do all day (3)

Recent beet.tv interview with me talking about audiences and video. http://www.beet.tv/2013/04/groupm-xaxis.html

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What I do all Day (2)

Good video from a recent panel I participated on with Rubicon and the other agency trade desks at AdWeek Europe. Well moderated and good discussion. Worth a look. http://www.dailymotion.com/video/xydai3_agency-trading-desks-guaranteed-delivery-the-1st-annual-real-time-trading-update-from-europe-s-buy-s_news#.UX5k0LXvtSK

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Honesty at Nokia

Firstly, my apologies for the radio silence. I am going to try and put a bit more effort into my blog again. I have recently come across this blog post on the WSJ, and was absolutely fascinated by the absolute honesty. With lines like: “The first iPhone shipped in 2007, and we still don’t have a product […]

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Walk of Shame

This is either genius or failure. The new Harvey Nicks christmas viral ad is all about the walk of shame. OK, so all girls of have done it. Guys generally have too, although not as conspicuously (given that we lack the imagination and need to wear significantly different outfits in the day or in the evening (Jeans? Tick. […]

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The Best Way to Advertise a Push-up Bra

Clearly, what you need is someone sufficiently feminine, yet also sufficiently flat chested to show off the mega-ness of your mega push up bra product. Model Andrej Pejic fits that bill perfectly. Hot sultry looks, perfect figure. And he is flat chested. … wait a minute, did you say HE? Yep. This is Andrej in one […]

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London’s Green Huts

One of the wonderful things about working at WPP is the annual Stream event. Stream is a digital event that brings together some of our agencies together with clients, VC’s, investors, entrepreneurs, journalists, bloggers and interesting people with a POV on digital and how it is changing our lives. This year we ran the first […]

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Ghost Captured on Camera

This is pretty amazing. The production company was apparently filming this car commercial, when they accidentally captured what can only be an image of a ghost on camera. Before you watch, turn the sound on (you need to turn it up quite loud, or you won’t hear it). Then watch the car very closely.  Just […]

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Please, don’t let this be the future

Seriously, words fail me in trying to describe this. Instead, I will simply reproduce a small sample of the comment this has generated on youtube (where, by the way, the video has notched up an impressive 1,617 dislikes, compared with 248 likes – presumably most of who work for the agency that created it.) “this […]

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The (baaaad) history of product placement

If you work in advertising, and even if you don’t, then you know the drill. Product placement is everything these days, and entire films are funded by it. One of my personal favourites was Wilson the Volleyball in Castaway (great film). My other favourite was the whole idea of the film Terminal. I mean, if you […]

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Different Interpretations of the Creative Process

This is brilliant. I never thought about it really, but of course in some way, everyone who is truly at the top fo their game has in some ways applied creativity to get there. Composers, Copywriters, fashion designers, but also atheletes (“listen, when the gun goes, I run like hell”) and Physicists. Sadly I cannot […]

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