My name is Caspar Schlickum, welcome to my blog!

I work in digital advertising and media and am fascinated by how digital platforms and technology are changing how we do pretty much everything (work, communicate, entertain ourselves, learn, do business, discover new things, remember things we had forgotten, buy and sell).

Aside from this, I love design and photography, I DJ regularly around London and I am lucky to be able to travel a lot and discover different parts of the world.

So quite diverse really.

Annabel Candy on Copyblogger wrote a great little piece a while ago on the 8 habits of highly effective bloggers. I’m going to do my level best to stick to 7 of her 8 rules.

So which one am I going to ignore? Well frankly its number 5,  the one about being focussed and consistent. Its not that I don’t agree, its just that Iwant to use this blog as somewhere write about and collect (curate even) all the things that interest and inspire me.

And that is why I have adopted the name Lighting the Fuse which comes from the great Mac Anderson quotation, “People are like dynamite; the power is on the inside and nothing happens until you light the fuse.”

This blog will inevitably be hopelessly unfocussed, and I am hoping to create some order in all this chaos, and certainly i hope that there are things here that inspire and interest you too.

Most importantly, I encourage you to comment on anything written here, I’d love to hear what you have to say.

15 Comments on “About”

  1. May 6, 2010 at 11:48 am #

    Well done mate! Glad you’ve finally put your digital genius to digital paper!

  2. Amanda
    May 6, 2010 at 4:07 pm #

    Very cool.

  3. May 6, 2010 at 5:22 pm #

    Dude. The smiley on your blog… according to Word Press: ‘So we can tell you all the cool stats about how many visits you have had and which posts are the most popular, how people got to your site and all the other stats stuff you have in the Dashboard, we need a way to track things.
    We do this by loading a small image to your page when someone looks at it and then we can get all the other information. And we chose a small smiley :)”

    • June 2, 2011 at 6:04 am #

      Thnaks for sharing. Always good to find a real expert.

  4. Scott
    July 15, 2010 at 12:34 am #

    Hey Caspar,

    We’ve tried to contact you through your Mindshare email, but it bounced back. Motorola would like to thank you for your attendance last month at the Mashable Summit and follow up on sending you the Motorola device.

    If you could, please email me with the name of your wireless carrier (e.g. Sprint), your email address and your physical mailing address.

    Looking forward to hearing from you!

    Thank you,

  5. September 21, 2010 at 2:48 pm #

    Hi, nice to meet you !

  6. April 21, 2011 at 1:32 pm #

    Super article! Your style is so fresh compared to most other bloggers. Thank you for posting when you get the chance to, I will be sure to read more!

    • June 2, 2011 at 10:01 am #

      Thkans for sharing. What a pleasure to read!

  7. June 2, 2011 at 12:49 pm #

    TYVM you’ve solved all my prolbmes

  8. sarge
    September 19, 2011 at 2:17 pm #

    Hi Caspar
    for some reason I find myself googling your name and come across this – pretty impressive

  9. TIM
    October 6, 2011 at 11:30 am #

    Hey mate…. enjoyed having a browse here. Hats off!

  10. November 3, 2011 at 5:01 pm #


    I work for a schoolbook publisher in the UK and we’d like to use one of the images featured on here for use in one of our books we are about to publish. Would you be able to contact me to discuss further.


  11. Jackie DuPrey
    November 9, 2011 at 6:24 pm #

    Hey, I was actually looking for this beer distributor when I stumbled upon your site. Cool name though.

  12. mariawriter
    November 13, 2011 at 9:13 pm #

    Intresting blog! Great pics.

    Look forward to reading more of your posts 🙂


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