The Best Way to Advertise a Push-up Bra

Clearly, what you need is someone sufficiently feminine, yet also sufficiently flat chested to show off the mega-ness of your mega push up bra product.

Model Andrej Pejic fits that bill perfectly. Hot sultry looks, perfect figure. And he is flat chested.

… wait a minute, did you say HE? Yep. This is Andrej in one of his more masculine photos.

And here we have Andrej doing his work for the Mega Push-up bra. What better way to showcase your product than to use a man!

Different brand, but if you want to see an equally clever way to get the point across, click here to an earlier article about Wonderbra hijacking an Economist ad.

You can also click here for more background about this campaign, and also here for more photos of Andrej.

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Categories: Advertising, Fun & Games, People


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3 Comments on “The Best Way to Advertise a Push-up Bra”

  1. Adam Cole
    December 15, 2011 at 3:32 pm #

    Hi Caspar, you always come up with something good 🙂


  1. Push up Bra ad. - Vancouver's Top Classifieds and Automotive Forum - - December 16, 2011

    […] a man. The Best Way to Advertise a Push-up Bra | Lighting the Fuse var ACE_AR = {Site: '807829', Size: '300250'}; __________________ I don't need an […]

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