This is brilliant. I never thought about it really, but of course in some way, everyone who is truly at the top fo their game has in some ways applied creativity to get there.
Composers, Copywriters, fashion designers, but also atheletes (“listen, when the gun goes, I run like hell”) and Physicists.
Sadly I cannot remember the name of the book, but when I was in Sydney, I photographed 4 pages in which compiles quotes from people just like these, and in which they explain what the creative process means for them.
What is striking is how very different they are (they are a little hard to read, so click on the images to get a better look. Its fascinating stuff).