Is this the World’s Best Invention. Ever?

I almost feel like this is going to be a product plug, and I promise I have absolutely zero to do with this company, and am not getting paid or anything (although pop me a reply if you feel like paying me….)

… BUT…. this is a seriously cool thing: Sugru.

Sugru is imaginatively referred to on the company’s site as a “hack”, but an old school one. Nothing technical, just a very usable substance that looks like play-do that becomes hard and can be used to fix stuff.

Here is the founder’s video, where she talks us through a “Sugru Hack Day” where she makes the valid point that we are natural hackers who have just gotten out of the habit.

And some photos of some uses, many of which prolong the life of things we may otherwise have thrown away. In that sense, this is also one of the most ecologically clever inventions ever.

Jane from Ireland, I really hope you make a lot of money.

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Categories: Design

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2 Comments on “Is this the World’s Best Invention. Ever?”

  1. Tom from Sydney
    February 21, 2011 at 1:02 pm #

    Forget Sugru! What about her accent? It’s charming.

    • February 21, 2011 at 6:53 pm #

      Agreed. Buy it just for that!

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