Audi’s recent project to record the sound of every car they make was surprisingly boring (sorry!), even if the technology and the idea were kinda cool.
But it reminded me of some of the great Honda ads, not least the one in which they get a choir to reproduce the various sounds that its cars make, from starting the engine to driving through rain. A neat idea.
Which in turn made me think of that rather strange odd Ford ad where they took the car apart and created instruments for an orchestra.
All of them should have hired this guy. Would have saved a lot of effort. Awesome (if you like that kind of stuff). Probably would be pretty boring at a party.