Learning to Fly

Do flightless birds make you sad?

I’ve always kinda felt sorry for birds that can’t fly. Is the whole point of being a bird, the USP so to speak, not that you can soar in the clouds and look down at all the non-birds and laugh, poo or do both at the same time?

Little wonder then that some birds have found inspiration and are taking the area of innovation to new levels.

The latest offering from Cadbury is one such an example. The look on the face of this bird is enough to tell you just how happy he is to finally have his chance.

But it also reminded me of a great little animation film that a colleague here at Mindshare once shared with our team. An innovative Kiwi invents a way to fly.

I may not be the only one to ask how on earth this film ends. At least the one in the Cadbury as had a parachute… I’m going to assume that whoever wrote this ending got it right.

Copyright 2010 Caspar Schlickum

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