If you work in advertising, and even if you don’t, then you know the drill. Product placement is everything these days, and entire films are funded by it. One of my personal favourites was Wilson the Volleyball in Castaway (great film).
My other favourite was the whole idea of the film Terminal. I mean, if you could think of a place that is packed full of brands, and where NOT having brands would be more weird than HAVING brands, then an airport terminal must surely be it. Product placement naturale. Nice.
Although the original book (a true story) was set in Paris’s Charles de Gaulle with an Iranian would be immigrant… not so convenient for American brands, so a quick relocate to New York’s JFK was needed, along with a casting change to an Eastern European refugee (much more palatable!)
The video below is a brilliantly put together summary of the good, bad and very ugly of product placement over the years.